The future is now let’s get into it!

TradeCareers Insights Research


TradeCareers’ pioneering Insights Research, reveals the barriers New Zealand women face when entering the building, construction and infrastructure industries. This solutions-focused report was commissioned in April 2021 to better understand the employment situation of the 22,000 New Zealand women who lost their jobs due to COVID-19.

Cogo were engaged by the TradeCareers project to deliver new research to support the strategy and implementation plan to increase the number of women entering the trades, specifically those who have lost their jobs or who are underemployed due to COVID-19. The results offer insights into how to attract and transition women into careers within the trade sector.

“We funded this work because it is important to know what barriers and opportunities are out there for women getting into trades, especially as they are an under-represented group. This survey shows there are still some perception and social barriers for women. If we can make it easier for 50% of the population to enter the trades, that could go a long way to easing skills shortages as well as improve long term career opportunities for women.”

Tim Fowler, Chief Executive, Tertiary Education Commission


At present there are only 1,653 women in apprenticeships and managed apprenticeships in the construction and infrastructure sector. This is an overall percentage of 3.2% of the total 35,428 people who enrolled between the start of 2019 and now in construction and an overall percentage of 10.21% in the infrastructure of the total enrolments to date.

There are simply not enough tradespeople to help New Zealand build back better. Government initiatives including free training for apprenticeships are on offer and while there is interest from record numbers of people, the percentage of women entering the trades workforce has not moved significantly enough to make an impact.

The question is ‘why?’

Key Insights

Of the 2200 surveyed 60% expressed interest in entering the trades. Survey results found that women want a supportive boss and work colleagues, and an understanding from their employer of flexible working hours to support caring responsibilities. The results highlighted a want for better understanding career pathways in the trades, and the importance of feeling safe, both physically and mentally, at work. Results also shone a light on the importance of a workplace that is respectful of different cultures.

The report also reveals that 79% of trade employers surveyed would like to hire female employees into their businesses but need support to do so. Support in the form of training and resources to create safe and respectful workplaces, bust some myths about what women are capable of and gain an understanding of the unique needs of the female workforce and how to reach them.

For those leading the charge, Employers stated reasons such as women’s dedication to their work, higher attention to detail and time management skills as attributes that make them an asset to their sites.

Right! Ready to give this a red hot go?